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• Nytimes morning free#

How did the Times choose which to, effectively, paywall? Hardiman outlined three broad categories of emails - briefings, personalized alerts, and (now) subscriber-only newsletters - and said that each type plays a different role in their subscriber strategy.īriefings like The Morning from David Leonhardt “are really effective at building relationships and daily habit for all readers - paying or not,” Hardiman noted. The Times says at least 19 newsletters of the Times’ roughly 50 newsletters will be available only to subscribers.

Nytimes morning free#

(One of the subscriber-only emails being highlighted, by Paul Krugman, began as a free Substack before being brought into the Times fold and Substack has repeatedly tried to poach top Times writers and columnists with advances “well above” their Times salaries.) The three kinds of newsletters at the Times Managers asked news and opinion staffers to get approval for any newsletter (paid or free) in a memo that called platforms like Substack and Twitter’s Revue “direct competitors” earlier this year. There have been signs of a new focus on newsletters at the Times for a while now. A new slate of newsletters, also announced Wednesday, will launch as subscriber exclusives they include new newsletters from linguist John McWhorter, sociologist and essayist Tressie McMillan Cottom, Anglican priest Tish Harrison Warren, longtime economics writer Peter Coy, and New York Times Magazine critic Jay Caspian Kang.Īpril 30, 2020Notably, the subscriber-only list does not include the Breaking News email or the business-focused DealBook or the uber popular daily newsletter, The Morning, which has a whopping 17 million subscribers. The existing newsletters going subscriber-only include Well, Watching, Parenting, Smarter Living, At Home and Away, On Politics, On Tech With Shira Ovide, On Soccer with Rory Smith, and those from columnists Jamelle Bouie, Paul Krugman, and Frank Bruni. “When we look at the intersection between our subscription model and newsletters, newsletters are already really important,” she said. “We see that almost half of subscribers open a newsletter in a given week, and people who do receive newsletters are far more likely to pay and to stay.” Which newsletters will be exclusive to subscribers? Alex Hardiman, chief product officer at the Times, described introducing subscriber-only newsletters as “both a retention play and a conversion play.” August 4, 2021The news org recently passed the 8 million subscription mark and, as executives have emphasized each and every quarter, the number paying for The New York Times is still a fraction of the 100 million people who have registered with their email at.